Perspectives

Feed For Thoughts


Get latest insights, trends, blog articles for your content strategy, brand content, idea generation methods, writing tips and more.


Catch the latest marketing insights and content trends

April 26, 2022

SABRE Africa Awards 2022

Honoured with a Certificate of Excellence at SABRE Africa Awards 2022 for AfrAsia Bank’s video ‘Believers in Privileged Relationships’.
January 15, 2022

Content Predictions 2022

Compare these predictions with your trend and planning for content marketing in 2022. Insights gathered by CMI.
May 3, 2021

SABRE Africa Awards 2021

Honoured to have bagged a Certificate of Excellence at SABRE Africa Awards 2021 for AfrAsia Bank’s video – ‘Believe Different’.
February 12, 2021

Branding: 2021 Predictions

Find out expert views on the future of branding and how you can differentiate yourself this year.
January 20, 2021

The Power of Purpose

View case studies about the moments, interactions and experiences that ladder up to something authentic to drive belief & purpose.
September 14, 2020

Logos Now [Findings]

Download the study ‘Logos Now’, shedding light on logo treatments, brand perceptions and brand personalities for consumers.
August 6, 2020

5 Questions with Robert Rose

Thought leader in the content marketing movement Robert Rose, shares key insights on content marketing in the Covid Era.
July 23, 2020

CMOs: Navigating Covid-19

26 CMOs talk about the elevated responsibility of marketing, the critical role of purpose and unexpected silver linings.
June 30, 2020

Brand Building – Corporate M&A

5 practical tips for CMOs to design processes and outcomes that mobilise customers and employees alike.
June 10, 2020

The Attributes of Brand Resilience

Check out this deck from Edelman, focused on understanding the set of attributes that demonstrate Brand Resilience.
May 29, 2020

Beyond Covid-19 – What Matters

Download this deck from Ogilvy how how brands can use this moment to strengthen their relationship with their stakeholders.
May 2, 2020

From Panic to Purpose

Get insights from Harvard Business Review how to shift your organisation from panic to purpose at such times of crisis and adversity.
April 13, 2020

The New Normal – By DDB Unlimited

Download this deck presented in staccato from DDB Netherlands about the potential consequences as a result of the pandemic.
March 28, 2020

Steering brands through COVID-19.

Check out a few social & content marketing tips to help brands navigate this social journey amidst those harrowing times.

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    It's amazing how the world begins to change through the eyes of a cup of coffee.

    ~ Donna A. Favors