Content Predictions 2024

By the Content Marketing Institute (CMI)

Should we even bother with the annual content and marketing predictions piece,” CMI wondered. “AI will just continue to dominate the conversation. Will there be any other visions for 2024?”

Sure, you’ll see plenty of artificial intelligence mentions. But the references aren’t about things AI can or will do. They’re about how AI heightens the need for authentic connections and content marketing fundamentals, including less glamorous work like crafting goals, processes, and guidelines.

The predictions also address developments in the industry (like social media turmoil) and the world (international conflict, election cycles, mental health) that affect the work you do – and the people you do it with and for. You’ll also find a healthy dose of confidence and hope.

Listen and read about the content marketing trends from the experts on CMI.