Reports

February 12, 2021

Branding: 2021 Predictions

Find out expert views on the future of branding and how you can differentiate yourself this year.
January 20, 2021

The Power of Purpose

View case studies about the moments, interactions and experiences that ladder up to something authentic to drive belief & purpose.
September 14, 2020

Logos Now [Findings]

Download the study ‘Logos Now’, shedding light on logo treatments, brand perceptions and brand personalities for consumers.
July 23, 2020

CMOs: Navigating Covid-19

26 CMOs talk about the elevated responsibility of marketing, the critical role of purpose and unexpected silver linings.
June 30, 2020

Brand Building – Corporate M&A

5 practical tips for CMOs to design processes and outcomes that mobilise customers and employees alike.
June 10, 2020

The Attributes of Brand Resilience

Check out this deck from Edelman, focused on understanding the set of attributes that demonstrate Brand Resilience.
May 29, 2020

Beyond Covid-19 – What Matters

Download this deck from Ogilvy how how brands can use this moment to strengthen their relationship with their stakeholders.
April 13, 2020

The New Normal – By DDB Unlimited

Download this deck presented in staccato from DDB Netherlands about the potential consequences as a result of the pandemic.