Navigating the current landscape is complicated, so to better illuminate the road ahead, we turned to our community of CMOs. We spoke with brand leaders from around the globe on their experiences in marketing and conducting business amid the global pandemic. Here they share their insights into what it has been like living and working over the past few months—from the elevated responsibility of marketing and the critical role of purpose to unexpected silver linings that have appeared. While uncertainty still reigns, these marketers are actively engaged in steering their brands toward the future.
Since 1969, Siegel+Gale has helped companies harness the transformative power of simplicity to battle complexity and build successful brands. We've had the privilege of partnering with some of the world's leading B2B and B2C organizations across sectors, from technology and financial services to healthcare, consumer goods and beyond.
We hope all who read these conversations draw the same inspiration we did—any challenge overcome leads to a better tomorrow.
Together we can emerge smarter, nicer and more unstoppable than ever.
Written by Siegel+Gale