Sustainable Marketing
May 7, 2024
Marketing Trends 2025 by Kantar
December 6, 2024
We are delighted to receive the Gold Award at the MarCom Awards 2024 for SBM's "Shaping Stories of Success" campaign across print and digital platforms. This achievement reflects our core belief in meaningful creativity, impassioned commitment, and a challenger mindset - principles that drive the impactful work recognised by this prestigious honour.
MarCom winners are selected from over 300 categories in Print, Web, Video and Strategic Communications. The early 2024 competition recorded over 6,500 entries from over 43 countries which were judged by industry professionals who look for companies and individuals whose talent exceeds a high standard of excellence and whose work serves as a benchmark in the industry.
MarCom is one of the oldest, largest, and most-respected creative competitions in the world, and we are proud to have been recognised with a Gold Award for SBM's "Shaping Stories of Success" campaign. This achievement would not have been possible without the dedication and collaboration of everyone involved in this project. A heartfelt thank you to all our partners, team members, and contributors who brought this vision to life!
About the project "Shaping Stories of Success"
The project focused on producing a corporate video and print advertisements to elevate the SBM brand across local and international publications, positioning SBM as a key global player. The client brief emphasised the need for both the video and print advertisements to be impactful and creative, with the option to integrate the logo in a unique and innovative way.
Through comprehensive research to highlight what distinguishes the brand from its competitors and elevate its visual identity, we created a 3D-animated film, accompanied by print advertisements inspired by the film's theme, "Shaping Stories of Success." The project involved the scriptwriting process, creative development, storyboarding, 3D modelling and post-production. Other fundamental elements of the project included casting the voiceover, selecting the soundtrack and devising the sound design effects to enhance the visual storytelling.
The copywriting for the print advertisements was crafted to ensure seamless alignment between the visuals and the message. The goal was to incorporate visual elements from the video into the print advertisements, creating a cohesive balance between the online and offline world.
