Marketing Trends 2025 by Kantar

Kantar has launched its Marketing Trends 2025 report, outlining a number of essential insights that are geared towards shaping the future of marketing.

The report highlights a range of trends, from demographic shifts to technology/ innovation, which are expected to have an impact on brand and marketing strategy. It highlights the increasing consumer skepticism surrounding AI-generated advertisements.

The analysis of Kantar underscores shifting expectations around AI transparency, as both marketers and consumers seek more reliable and trustworthy data practices.

Kantar's "Marketing Trends 2025" report identifies ten key trends expected to shape the marketing landscape:

• The voyage to total video
• Social media needs to up its game
• Safety first: Generative AI has to reassure marketers
• Sustainability and marketing must merge 
• Brands tap into creator communities
• Woke and definitely not broke: The Inclusion  imperative 
• The puzzle of slowing population growth 
• Stretching the limits of innovation
• Retail media networks are evolving
• Livestreaming: alive and kicking

Download the report here.