For nearly two years, content marketers have shifted gears, switched focus, executed 360s, and navigated turbulence so often it feels like we’ve created a whole new storm category – let’s call it the marketer’s maelstrom.
Should we bother trying to forecast the patterns that will sweep across our industry in 2022?
I think so, and here’s why: At its core, content marketing is about the future – preparing audiences and customers to solve their problems, meet their challenges, and reach their goals.
To do that, you’ve got to stay ahead of your audience’s needs – and the trends that affect how they find and engage with the content you create.
So, once again, we’ve asked industry thought leaders to help us shine a light on the trends and pathways to consider.
WRITTEN BY STEPHANIE STHAL (CONTENT MARKETING INSTITUTE)