AfrAsia Bank
April 30, 2020
Other Brands
March 15, 2020MCB Group
The leading financial services player in Mauritius.
Website Content
The Project
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- Content was created for the various websites, and submitted in the formatted wireframes requested by the client, taking into consideration their content execution guidelines. Where required, additional content was suggested and created to adapt to the information architecture
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- Several brainstorming sessions / meetings with respective business lines / departments were held to understand the products and services before the content creation exercise.
View writing samples:
Fact Sheets
The Project
The Group’s former fact sheets (in the form of several pages) were reviewed in terms of content design and content creation / editing (in line with the client's brand manifesto) to blend text and infographics to produce light-read documents for roadshow purposes.
UX Copywriting
The Project
Based at the Digital Factory, it consisted of the copywriting of the online process of opening a business account and home loan application. It also involved collaborating with consultants / agencies to ensure the UX experience was aligned with the content throughout the customer journey.