The leading financial services player in Mauritius.
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The Group’s former fact sheets (in the form of several pages) were reviewed in terms of content design and content creation / editing (in line with the client's brand manifesto) to blend text and infographics to produce light-read documents for roadshow purposes.
Based at the Digital Factory, it consisted of the copywriting of the online process of opening a business account and home loan application. It also involved collaborating with consultants / agencies to ensure the UX experience was aligned with the content throughout the customer journey.