BCP_Bank
BCP Bank (Mauritius)
March 18, 2020
Other Brands
Other Brands
March 15, 2020

Axis Fiduciary

Entrepreneurial fiduciary specialists with deep expertise and tailored solutions serving clients across multiple global jurisdictions.

Corporate_Brochure_Copywriting

Brochures

The Project

It involved working on the business segments' brochures : Private Client, Corporate Services, Funds and that of the Company. The scope of work included the creative thinking (concept / theme), content strategy, content design and the content creation. (Note: The 'Design' of the brochures was carried out by a graphic design agency).
axis-website

Website

The Project

It involved building an information architecture and creating content for the website.

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Brand_Values_Axis

Brand Philosophy

The Project

It involved studying the brand after 10 years since inception, and crafting a differentiated brand philosophy that would encapsulate the following:

  • Vision & Mission
  • Brand Pillars & Brand Model
  • Brand Manifesto
  • Core Values

Following this exercise, we also worked on the creative thinking aspect as regards to the re-design of the workplace that would resonate with the new brand identity and brand purpose.