A bank of local relevance and international standing, reckoned as 'The Believers' who were "among the first ones to recognise the growth potential of the African lions to match the rise of the Asian Tiger economies."
It consisted of producing a corporate video to showcase the bank's philosophy to their flagship golf tournament, AfrAsia Bank Mauritius Open. We worked on various other videos (stings and squeezebacks) that were all broadcast on SuperSport during the golf week.
The Project - Artworks
It comprises of devising the artworks for the AfrAsia Bank Mauritius Open 2022 - concept, copywriting and design.
It consisted of crafting a story for AfrAsia Bank's business line 'Private Banking & Wealth Management'. With an inherent belief in building privileged relationships, the story had for objective to show the bank's expertise to accompany the client from ambition to achievement. The project involved:
Accolade: The video was honoured with a Certificate of Excellence at the SABRE Awards Africa 2022 (Category: Financial Communications).
Part of the award-winning campaign, 'The Believers in a Better Tomorrow', it involved the storytelling of the bank's purposeful approach of 'Believe Different':
It comprises of devising a comprehensive brand manifesto, that outlines everything stakeholders need to know about AfrAsia - the brand identity fundamentals, the brand pillars, the belief, the brand personality, the tone of voice and much more - all that shed a wide view of what the AfrAsia brand stands for today.
A storyboard and script was set up to showcase the Mauritius International Financial Centre as a jurisdiction of substance, by focusing on four major features, that would in turn delineate the various advantages under each feature:
The ProjectIt involved summarising the full report of Global Wealth Migration Review 2018 into infographics that would showcase some main findings for the audiences. The infographics were used as part of a storyboard when the client produced a video that brought together the major highlights of the report.
The ProjectContent was created (and edited for some) for several Management Executives following brainstorming of thought leadership (story) angles that would encapsulate the bank's expertise, brand voice and thriving strategy 10 years after inception.