A bank of local relevance and international standing, reckoned as 'The Believers' who were "among the first ones to recognise the growth potential of the African lions to match the rise of the Asian Tiger economies."
It consisted of crafting a story for AfrAsia Bank's business line 'Private Banking & Wealth Management'. With an inherent belief in building privileged relationships, the story had for objective to show the bank's expertise to accompany the client from ambition to achievement. The project involved:
Part of the award-winning campaign, 'The Believers in a Better Tomorrow', it involved the storytelling of the bank's purposeful approach of 'Believe Different':
It comprises of devising a comprehensive brand manifesto, that outlines everything stakeholders need to know about AfrAsia - the brand identity fundamentals, the brand pillars, the belief, the brand personality, the tone of voice and much more - all that shed a wide view of what the AfrAsia brand stands for today.
A storyboard and script was set up to showcase the Mauritius International Financial Centre as a jurisdiction of substance, by focusing on four major features, that would in turn delineate the various advantages under each feature:
For the AfrAsia Bank Mauritius Open 2018, content, in line with specific themes, was created for the client's pre-tournament events such as golf days as well as the events occurring throughout the tournament week.
The Projects (2018 | 2017)
For the AR 2018, it involved reading a completed draft of the report and understanding the client's goals fulfilled in the last Financial Year, the business lines' achievements and the strategic priorities for the next year. Content was then created for the Chairman Review & CEO Message, including an infographic designed to summarised each chapter. For the AR 2017, content was created for the Chairman’s Review.
The ProjectIt consisted of visiting the redesigned office space and working alongside the client's in-house team to build a storyboard and script that respond to the client's brand purpose through the transformation of its traditional office space into a variety of settings for individual focus, collaborative spots and other work style layouts aimed at fostering its 'different' corporate culture.
The ProjectIt involved summarising the full report of Global Wealth Migration Review 2018 into infographics that would showcase some main findings for the audiences. The infographics were used as part of a storyboard when the client produced a video that brought together the major highlights of the report.
The ProjectContent was created (and edited for some) for several Management Executives following brainstorming of thought leadership (story) angles that would encapsulate the bank's expertise, brand voice and thriving strategy 10 years after inception.
The ProjectBased on the client's brief, the article was written in line with the editorial theme for the African Business magazine.