Africa-HR
Africa HR Solutions
August 24, 2021
Case Study
Case Studies
April 21, 2020


AfrAsia Bank

A bank of local relevance and international standing, reckoned as 'The Believers' who were "among the first ones to recognise the growth potential of the African lions to match the rise of the Asian Tiger economies."

Thought Leadership

The Project

Content was created (and edited for some) for several Management Executives following brainstorming of thought leadership (story) angles that would encapsulate the bank's expertise, brand voice and thriving strategy 10 years after inception.

  • Winning the Battle of Banking Differentiation
  • Pursuing Solutions through the Digital Transformation Roadmap
  • Crafting a Unique Value Proposition with an Entrepreneurial Mindset
  • Market Makers with a Bespoke Approach
  • The Challenges & Opportunities of the Global Business Sector
  • Creating Differentiated Value Propositions
  • Building Emotional Brand Experiences in the Simplest Ways