BLC Robert & Associates
October 8, 2021
MCB Group
March 27, 2020AfrAsia Bank
A bank of local relevance and international standing, reckoned as 'The Believers' who were "among the first ones to recognise the growth potential of the African lions to match the rise of the Asian Tiger economies."
ABMO 2022: Commercial | Teasers | Stings | Squeezebacks | Artworks
The Project
For the AfrAsia Bank Mauritius Open 2022, we were tasked by the title sponsor AfrAsia Bank to produce the marketing / communication materials to be broadcast on SuperSport as well as the artworks for the print media.
The materials delivered were: 1 Commercial, 3 Teasers, 2 Stings, 4 Squeezebacks and 1 artwork. In line with 'The Believers' concept, we worked on the idea to stay within the motion graphics world while keeping the philosophy of connecting people, places and possibilities alive in the communications.
The process:
- script writing- showcase the connection of banking and golf, focusing on the belief of pursuing excellence
- creative thinking - devising the storyboard together with our partner to depict the visual storytelling
- post-prod - Produce the videos – creative thinking, brand alignment, content, graphics, sound design. Please note that the voice-over was provided by the client
- graphic design - work on the print artworks to link the motion graphics and print worlds
Accolade: The materials produced for the ABMO campaign were honoured with a Certificate of Excellence at the SABRE Awards Africa 2023 (Category: Financial Communications).
Believers in Privileged Relationships
The Project
It consisted of crafting a story for AfrAsia Bank's business line 'Private Banking & Wealth Management'. With an inherent belief in building privileged relationships, the story had for objective to show the bank's expertise to accompany the client from ambition to achievement. The project involved:
- writing the story to tell the client's journey with a focus on 3 keywords to showcase the essence (services) of the business line
- creative thinking - devising the storyboard together with our partners to align the script and client’s objectives
- post-prod: Produce the video – creative thinking, brand alignment, content, graphics, sound design. Please note that the voice-over was done by another agency/artist.
Accolade: The video was honoured with a Certificate of Excellence at the SABRE Awards Africa 2022 (Category: Financial Communications).
Believe Different
The Project
Part of the award-winning campaign, 'The Believers in a Better Tomorrow', it involved the storytelling of the bank's purposeful approach of 'Believe Different':
- research and ideation on the type of video to produce based on client's goals
- writing the script and fine-tuning it with the client through brainstorming sessions
- devising the storyboard (creative thinking) together with our collaborators to align the script and client’s objectives
- project management – working together with the motion graphics agency to produce the video – creative thinking, brand alignment, feedback, content, etc.
Accolades: The video was honoured with a Certificate of Excellence at the SABRE Awards Africa 2021 (Category: Financial Communications). AfrAsia Bank's 'The Believers' campaign bagged the Platinum accolade from MarCom Awards 2020, administered by the Association of Marketing and Communication Professionals as well as 'Outstanding Marketing Campaign in the Pandemic 2021' by Digital Banker.
The Mauritius IFC
The Project
A storyboard and script was set up to showcase the Mauritius International Financial Centre as a jurisdiction of substance, by focusing on four major features, that would in turn delineate the various advantages under each feature:
Brand Manifesto
The Project
It comprises of devising a comprehensive brand manifesto, that outlines everything stakeholders need to know about AfrAsia - the brand identity fundamentals, the brand pillars, the belief, the brand personality, the tone of voice and much more - all that shed a wide view of what the AfrAsia brand stands for today.
Infographics
The Project
It involved summarising the full report of Global Wealth Migration Review 2018 into infographics that would showcase some main findings for the audiences. The infographics were used as part of a storyboard when the client produced a video that brought together the major highlights of the report.
Thought Leadership
The Project
Content was created (and edited for some) for several Management Executives following brainstorming of thought leadership (story) angles that would encapsulate the bank's expertise, brand voice and thriving strategy 10 years after inception.